From The Sketch Book

October 9, 2009

Waiting for something good

Filed under: Uncategorized — scottnelson @ 6:18 pm

 I’m still TRULY amazed that I take a blank piece of paper and create a living from it.  It doesn’t seem possible! Yet it has been.  And for a while — I couldn’t keep up with the work load.

About 12 years or so ago I landed a greeting card account that kept me busy.  Then just when I thought I couldn’t keep up with the various card companies I did some assignments for , not excluding the caricatures and the children’s book efforts, this ONE company gave me triple the amount of work.  At that point I stopped advertising and didn’t really push my other customers to keep me busy since it was all I could do to keep this one customer happy.  Then a few years later, as all good things do—- the card company was bought by one of the giants in the industry and that was that.  Bye Bye Scott!   I think back to those  times and say to myself “was I wrong to put all my freelance eggs in one basket”?   The answer that  inevitably comes back to me is always.. “no.”  When one customer is keeping you as busy as the sum of 10… you can better service that customer. 

Since then I’ve been trying to play catch up in the card market world but I’m doubtful that it’ll ever be the same for me again.  E cards, the 99 cent racks and the 2 for 1 have  slowed down the whole greeting card market in general. Especially the humorous stuff that I do.   Ironically the card  industry has seen this slow economic time coming for a while now.   Oddly though, I think my own card drawing ability has actually gotten better since my “heyday” time.

So is it over?   Well hopefully the greeting card market recovers a bit and as I sit here waiting by my mailbox having just sent out a large self promotion package, I can’t help but not be excited for what’s to come.  Something good I hope.     Something REALLY good!!!!  Bear 2

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2 Comments »

  1. Sweet image! And I love the simplicity of the application. Thanks for the low-down on your experience with the greeting card industry. And good luck with what may come of sending out that packet!

    Comment by paula — November 27, 2009 @ 1:25 pm | Reply

  2. Scott this is a wonderful image….lovely, simple…always hard to do…not to overdo….thank your for sharing your experience and your bear 🙂

    Comment by Laura — November 27, 2009 @ 2:35 pm | Reply


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